AM General, has sued Activision Blizzard Inc., the maker of the popular video game “Call of Duty” for trademark infringement for using images of its Humvee military vehicles in the game.
The Humvee (short for High Mobility Multipurpose Wheeled Vehicles) has been widely used by the US military for years, and is a favorite of barbarian-turned-governer, Arnold Schwarzenegger.
This will be an interesting case to watch since, in addition to the HUMVEE and HMMWV trademarks, it also involves trade dress.
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