Trademarks in the News: FAWK YES!

Kaylor Martin Secures Trademark for Viral Catchphrase ‘FAWK’

In a savvy move to capitalize on her viral success, Kaylor Martin has filed a trademark application for her catchphrase “FAWK” for “Underwear; Shoes; Sports caps and hats; Sweat shirts; T-shirts; Robes; Beach footwear; Sandals and beach shoes; Sports jackets; Track pants; Swim suits; Lingerie; Beach coverups; Footwear, namely, flip-flops.” This application shows the power of social media in creating marketable personal brands. “FAWK” has resonated widely with Martin’s followers, and securing this trademark will ensure she retains control over its use for clothing-related products. 

In the fast-paced world of internet fame, registering a trademark for a catchphrase can be a crucial step in preventing unauthorized exploitation and solidifying brand identity. Martin’s proactive approach not only protects her intellectual property but also positions her well for future merchandising and branding opportunities.

Bryan Danielson Aims to Trademark ‘YES! YES! YES!’

In the world of professional wrestling, catchphrases can become as iconic as the athletes themselves. Bryan Danielson’s (f/k/a Daniel Bryan) ‘YES! YES! YES!’ chant is a prime example. Danielson recently filed a trademark application to secure this memorable slogan, underscoring the importance of protecting distinctive elements that define a wrestler’s persona. The chant has been a hallmark of Danielson’s career, rallying fans and enhancing his in-ring persona. By securing this trademark, Danielson fortifies the chant’s unique association with him, opening doors for exclusive merchandise and brand partnerships. This move reflects a broader trend in the wrestling industry where securing the rights to unique expressions is key to maintaining brand integrity.

This week’s “Trademarks in the News” illustrate the strategic use of intellectual property law in the digital age. As public figures increasingly leverage viral moments and catchphrases, trademark protection becomes essential for maintaining brand control and capitalizing on commercial potential. Whether it’s a viral social media catchphrase like “FAWK” or a wrestling chant like ‘YES! YES! YES!’, these filings highlight the importance of safeguarding unique elements that resonate with audiences.