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The NFL season kicks off on Thursday when the Ravens take on the Chiefs in Kansas City. Storylines abound. Can the Chiefs three-peat? Is this the year that Lamar Jackson finally wins a Super Bowl? Will Patrick Mahomes complete another behind-the-back pass?
The game also features two of the NFL’s most prolific filers of federal trademark applications: Lamar Jackson and Travis Kelce.
Jackson is focused on protecting his personal brand:
| Mark | Status | Goods/Services | Owner |
| LAMAR JACKSON US Reg: 5717355 US Serial: 87796370 | Registered | 018 backpacks; athletic bags; duffel bags; sport bags; 025 bottoms as clothing; footwear; headwear; jackets; shirts; tops as clothing; undergarments; | Lamar Jackson |
| 2018 ERA 8 BY LAMAR JACKSON 2018 (and design) US Reg: 7279545 US Serial: 88412674 | Registered | 025 bottoms as clothing; headwear; jackets; shirts; tops as clothing; | Lamar Jackson |
| ERA 8 BY LAMAR JACKSON US Serial: 88835266 | Opposition Pending | 018 athletic bags; backpacks; duffel bags; sport bags; carry-on bags; travelling bags; 025 bottoms as clothing; footwear; headwear; tops as clothing; undergarments; | Lamar Jackson |
| LJWRITES2 US Serial: 97063799 | 2nd Extension Granted | 016 series of printed fiction and non-fiction books on a variety of topics; | Lamar Jackson |
| THE LAMAR JACKSON EXPERIENCE US Serial: 97358269 | SOU Office Action | 025 clothing, namely, shirts, t-shirts, tops, hooded sweatshirts; tops as clothing; | Lamar Jackson |
| LAMAR JACKSON ENTERTAINMENT US Reg: 7271558 US Serial: 97580341 | Registered | 041 production of films; production of music; video production; | Lamar Jackson |
Travis Kelce is not only protecting his personal brand but his various business interests as well:
| Mark | Status | Goods/Services | Owner |
| TK (Stylized) US Reg: 6124144 US Serial: 88769554 | Registered | 025 clothing, namely, t-shirts, hooded sweatshirts, sweatshirts, sweatpants, sweat suits, hats, caps; | TMK Enterprises LLC |
| NEW HEIGHTS WITH JASON & TRAVIS KELCE US Serial: 97686914 | 1st Extension Granted | 025 beanies; hats; hoodies; pullovers; shorts; socks; sweatpants; sweatshirts; underwear; baseball caps; t-shirts; 041 entertainment services, namely, live appearances by a sports celebrity; entertainment services, namely, providing podcasts in the field of sports; entertainment, namely, a continuing sports show broadcast over television, satellite, audio, and video media; | New Heights HoldCo LLC |
| KELCE JAM US Serial: 97872574 | Publication/Issue Review Complete | 014 key chains; lanyards for holding keys; 021 cups; insulating sleeve holder for beverage cups; insulating sleeve holder for bottles; insulating sleeve holders for beverage cans; water bottles sold empty; 025 hats; pants; shirts; sweatpants; sweatshirts; tank tops; tee shirts; hooded sweatshirts; | Kelce Jam LLC |
| KELCE JAM US Serial: 97978631 | Publication/Issue Review Complete | 041 entertainment services in the nature of live musical performances; | Kelce Jam LLC |
| TRU KOLORS US Serial: 97917146 | OAR Filed | 025 pants, shorts, sweat pants, sweat shorts, sweat shirts, sweaters, pullovers, hoodies, shirts, clothing jackets, t-shirts, blazers, cardigans, and clothing jerseys; 035 online retail store services featuring clothing apparel; | TMK Enterprises LLC |
| TRAVIS KELCE’S KITCHEN US Serial: 98064895 | Non-Final Office Action | 029 prepared entrees consisting primarily of meat, fish, poultry or vegetables; frozen entrees consisting primarily of meat, fish, poultry or vegetables; prepared entrees consisting primarily of pasta or rice; frozen entrees consisting primarily of pasta or rice; prepared meals consisting primarily of meat, fish, poultry or vegetables; frozen meals consisting primarily of meat, fish, poultry or vegetables; prepared meals consisting primarily of pasta or rice; frozen meals consisting primarily of pasta or rice; packaged meats; prepared meats; baked beans; 030 frozen pizza; ice cream; ice cream desserts; frozen and refrigerated snacks and desserts, namely, bakery goods; dough enrobed foods consisting of a dough-based wrapper with fillings consisting primarily of meats, poultry, fish, fruits and vegetables and cheese; ready to heat pastries for preparation in a toaster, microwave or oven; handheld toaster and microwave desserts and snacks, namely, fruit pastries; meat pies; meat turnovers; poultry and game meat pies; precooked, ready to eat, frozen pastries having a filling of one or more of meat, cheese, vegetables or fruit; | Kelce Food Group LLC |
| KILLATRAV US Serial: 98246223 | Notice Of Allowance – Issued | 014 lapel pins; pins being jewelry; 016 printed posters; 025 hats; hoodies; socks; sweatpants; sweatshirts; polo shirts; sports jerseys; t-shirts; 026 buttons; 028 bobblehead dolls; 035 promoting the goods and services of others; 041 entertainment services, namely, the provision of continuing information and online publications featuring sports, entertainment, and popular culture delivered by the internet, namely, through social media posts; | TMK Enterprises LLC |
| TRAVIS KELCE US Serial: 98246233 | Suspension Letter | 014 lapel pins; pins being jewelry; 016 printed posters; 025 hats; hoodies; socks; sweatpants; sweatshirts; polo shirts; sports jerseys; t-shirts; 026 buttons; 028 bobblehead dolls; 035 promoting the goods and services of others; 041 entertainment services, namely, personal appearances by a sports celebrity; | TMK Enterprises LLC |
| FLIGHT 87 US Serial: 98246207 | Notice Of Allowance – Issued | 014 lapel pins; pins being jewelry; 016 printed posters; 025 hats; hoodies; socks; sweatpants; sweatshirts; polo shirts; sports jerseys; t-shirts; 026 buttons; 028 bobblehead dolls; | TMK Enterprises LLC |
| ALRIGHT NAH US Serial: 98246217 | Notice Of Allowance – Issued | 014 lapel pins; pins being jewelry; 016 printed posters; 025 hats; hoodies; socks; sweatpants; sweatshirts; polo shirts; sports jerseys; t-shirts; 026 buttons; 028 bobblehead dolls; | TMK Enterprises LLC |
| KELCE’S KRUNCH US Serial: 98246176 | Non-Final Office Action | 030 breakfast cereals; | Kelce Food Group LLC |
| NEW HEIGHTS SHOW US Serial: 98326462 | Non-Final Office Action | 025 beanies; hats; hoodies; pullovers; shorts; socks; sweatpants; sweatshirts; underwear; baseball caps; t-shirts; 041 entertainment services, namely, live appearances by a sports celebrity; entertainment services, namely, providing podcasts in the field of sports; entertainment, namely, a continuing sports show broadcast over television, satellite, audio, and video media; | New Heights HoldCo LLC |
| NEW HEIGHTS US Serial: 98326435 | Non-Final Office Action | 025 beanies; hats; hoodies; pullovers; shorts; socks; sweatpants; sweatshirts; underwear; baseball caps; t-shirts; 041 entertainment services, namely, live appearances by a sports celebrity; entertainment services, namely, providing podcasts in the field of sports; entertainment, namely, a continuing sports show broadcast over television, satellite, audio, and video media; | New Heights HoldCo LLC |
| NEWHEIGHTSHOW US Serial: 98330227 | Published For Opposition | 035 promoting the goods and services of others; 041 entertainment services, namely, the provision of information, online publications, podcasts, and video podcasts featuring sports, entertainment, and popular culture delivered via a website and by the internet; | New Heights HoldCo LLC |
Interestingly, Patrick Mahomes doesn’t own any trademark registrations. Maybe this will come later in life? The GOAT – Tom Brady – waited until after his first retirement from football before filing a TOM BRADY application for “entertainment services in the nature of personal appearances by a sports celebrity”.
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Prior results do not guarantee a similar outcome.