McDonald’s has been in the news lately for all the wrong reasons. Being dragged into a presidential election controversy and having an E. coli outbreak in the same week will do that to a company.
However, it will undoubtedly weather the storm because of the popularity of its registered trademarks, I mean, food:
| Mark | Goods/Services |
| MCD (Stylized) Reg: 1037773 Serial: 73059270 | 003 concentrated all purpose cleaner, sanitizer-detergent, deep fat fryer boil-out compound, stainless steel cleaner-dressing and chemical cleaner for grills; |
| MC CHICKEN Reg: 1065885 Serial: 73076294 | 029 cooked chicken for consumption on or off the premises; |
| MC DOUBLE Reg: 1266500 Serial: 73370485 | 030 a sandwich for consumption on or off premises; |
| MCRIB Reg: 1315979 Serial: 73369229 | 030 a sandwich for consumption on or off the premises; |
| MCMUFFIN Reg: 1369360 Serial: 73537686 | 030 breakfast food combination sandwich for consumption on or off the premises; |
| MCDONALDS Reg: 1426681 Serial: 73397249 | 029 chicken, hashbrown pototoes, prepared eggs, milk, fresh garden salads and processed ingredients thereof, for consumption on or off the premises; 030 hamburger and cheeseburger sandwiches and special combination sandwiches featuring hamburgers and cheeseburgers, hotcakes, table syrup, fruit pies, special combination egg sandwiches, tea, pastries, chicken sandwiches, pork sandwiches, and biscuit and sausage sandwiches for consumption on or off the premises; 032 carbonated and non-carbonated soft drinks for consumption on or off the premises; |
| MCDONALDS Reg: 1440655 Serial: 73397665 | 025 men’s clothing, women’s clothing and children’s clothing, namely, t-shirts, hats, athletic shirts, sweat shirts and jerseys; |
| MCGRIDDLES Reg: 2678272 Serial: 78115190 | 030 sandwiches consisting of hot cakes, beef, chicken, pork, and egg and cheese products; |
| MCFLURRY Reg: 2805109 Serial: 75408400 | 030 dairy based dessert products namely, ice cream and frozen confections; |
| MCDONALD’S ALL AMERICAN Reg: 3074164 Serial: 78135408 | 041 entertainment services namely, conducting athletic events in the nature of basketball and soccer clinics and competitions; |
| MCCAFE Reg: 3201441 Serial: 78827670 | 030 beverages made of coffee beans, hot chocolate, pastries, muffins, cakes, cookies, biscuits and sandwiches; |
| MCCAFE Reg: 3212858 Serial: 78827644 | 029 milk-based beverages containing coffee, fruit and fruit juice; |
| MCNUGGET Reg: 4071074 Serial: 77822521 | 029 products made of poultry; |
| MCDELIVERY Reg: 5241952 Serial: 86598124 | 039 delivery of goods; delivery of food by restaurants; |
| MCDONALD’S Reg: 743572 Serial: 72119302 | 042 drive-in restaurant services; |
You probably noticed a certain McTheme to the McDonald’s McMarks. McDonald’s takes its McBranding process very seriously. And anyone who uses or tries to register a trademark starting with “MC” will undoubtedly end up on the receiving end of a cease and desist letter, trademark opposition, or lawsuit. In the last few months alone, McDonald’s has formally opposed trademark applications for MCWRAP, MCCOL, MCDFL, MCBEAUX, MCAHPLANET, MCROLL, MCSALAY, MCLAMBO, MCCORL, MCCAPITAL, MCLISS, MCVAZE, MCPINKY, and MCMAYR. I’m sure their trademark lawyers are loving it … Ba da ba ba ba.
Trust Tree Legal, P.C.
Mailing address:
798 Berry Road #41400
Nashville, TN 37204
Meetings by appointment only.
Attorney advertising.
Prior results do not guarantee a similar outcome.
