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Once upon a time, in the olden days, the U.S. Patent and Trademark Office wouldn’t let applicants register trademarks for expletives. It was considered immoral and scandalous under the Lanham (Trademark) Act. This was challenged by Erik Brunetti, an artist and designer who had been trying to register the word FUCT for clothing. And guess what? Brunetti won. The U.S. Supreme Court ruled in 2019 that the restriction was unconstitutional. So now pretty much anything goes.
Check out this non-comprehensive list of f-word trademarks that have been registered since the Supreme Court decision:
| Mark | Goods/Services | Owner |
| FUCK US Reg: 6172195 | 028 snow globes; toy snow globes; | Reese, Marshall Apartment 1 67 Devoe Street Brooklyn NY 11211 US |
| FUCKSHITUP US Reg: 6739597 | 035 online retail gift store; | Gatsby, Dan 269 S Beverly Dr, #115 Beverly Hills CA 90212 US |
| EAT. LAUGH. FUCK. US Reg: 6108875 | 009 downloadable electronic books in the field of erotic novels and short stories; | Kara Morgan Unit 6 110 Warren Street Brighton MA 02135 US |
| NEW MUTHA FUCKN YORK US Reg: 6547899 | 025 t-shirts, sweatshirts, jackets, baseball caps and hats, tank tops, socks, beanies, hoodies; | McCullough, Cheryl #252 9420 Reseda Blvd. Northridge CA 91324 US |
| FUCK IT! US Reg: 6409282 | 030 noodle-based prepared meals; | NovelTEA Gifts LLC 9506 Hawthorne Drive Sturtevant WI 53177 US |
| FUCK PROOF US Reg: 6598365 | 003 cosmetics; mascara; | Jeffree Star Cosmetics, Inc. 9440 Lurline Avenue Chatsworth CA 91311 US |
| FUCK REALITY US Reg: 6335286 | 014 jewelry; 016 posters; stickers; 025 fashion hats; shirts; belts; jackets; | OKFOCUS LLC. AKA OKFocus 150 S CANON DR. APT. 6 8 The Green, Suite 10397 Dover DE 19901 US |
| FUCK HAIR US Reg: 6959636 | 008 hair-removing tweezers; | Rebecca Pletner-Monoshevich 3312 Oakley Dr Los Angeles CA 90068 US |
| FUCK YOU US Reg: 7408794 | 010 adult sexual stimulation aids, namely, vibrators; | California Exotic Novelties, LLC PO Box 50400 Ontario CA 91761 US |
| FUCKING AWESOME US Reg: 6088045 | 025 clothing, namely, tops, bottoms, shirts, pants, headwear, shorts, underwear, jackets, footwear; 028 skateboards; skateboard parts and equipment, namely, skateboards, decks, trucks, bolts, ball bearings, wheels, grip tape; | FA WORLD ENTERTAINMENT INC. 2922 PICO BLVD. SANTA MONICA CA 90405 US |
| FUCK SUGAR US Reg: 6739878 | 025 clothing, namely, t-shirts, baseball caps, and hats; | Nutrionce LLC 3000 Coral Way #1114 Coral Gables FL 33145 US |
| FUCKING PATRIARCHY US Reg: 6557086 | 021 beverageware; bottle stands; coasters, not of paper or textile; cups; cups and mugs; cups, not of precious metal; drinking glasses; insulating sleeve holder for beverage cups; mugs; plates; tumblers for use as drinking glasses; coffee cups; coffee cups; tea cups; mugs; coffee mugs; drinking cups; drinking cups and saucers; drinking cups sold with lids therefor; drinking glasses, namely, tumblers; insulated mugs; leather coasters; plastic coasters; plastic cups; travel mugs; wine coasters of precious metal; 025 anklets; belts; bikinis; blouses; boxer briefs; bras; briefs; collars; crew necks; dresses; gloves; hats; headbands; jackets; jeans; knit shirts; lingerie; long-sleeved shirts; night gowns; pajama bottoms; panties; pants; pantyhose; robes; shirts; shorts; socks; stockings; sweat pants; sweat shirts; sweaters; swimsuits; t-shirts; tank tops; tee shirts; tights; undergarments; underpants; underskirts; underwear; vests; wristbands as clothing; yoga pants; yoga shirts; | Wine & Crime Podcast, LLC 1421 Jefferson St. NE #1 Minneapolis MN 55413 US |
| MEMPHIS AS FUCK US Reg: 6883698 | 004 candles; candle contained in a clamshell; candle torches; candle-making kits; candles and wicks for candles for lighting; candles being of wax or liquid, for the illumination of carved pumpkins, mini-pumpkins, gourds, and other fruits and vegetables; candles containing insect repellent; candles for lighting; candles for night lights; aromatherapy fragrance candles; beeswax for use in the manufacture of candles; bougies in the nature of wax candles; christmas tree candles; perfumed candles; scented candles; scented wax for use in candle warmers; tallow candles; tea light candles; tealight candles; unity candles; votive candles; wax for making candles; wicks for candles; wicks for candles for lighting; | Carbon Arcs Company DBA The Memphis Candles 1910 Madison Ave, #529 Memphis TN 38104 US |
| FUCK YOUR BRAND US Reg: 6597255 | 025 clothing, namely, hats; hooded sweatshirts; hoodies; sweatshirts; sweaters; t-shirts; tank-tops; tank tops; baseball caps; hats; graphic t-shirts; short-sleeved t-shirts; long-sleeved t-shirts; footwear; sneakers; shoes; | Ben-Shimon, Daniel 7657 WINNETKA AVE #165 WINNETKA CA 91306 US |
| NAMASTE AS FUCK US Reg: 5999466 | 025 leggings; shirts; shorts; tank-tops; | Tacket, Alex #32472 4875 Huntington Avenue Los Angeles CA 90032 US |
| SAD AS FUCK US Reg: 5999505 | 026 ornamental novelty pins; 028 balloons; | EMO NITE, INC. 606 S. HILL STREET LOS ANGELES CA 90014 US |
| GIVE A FUCK US Reg: 6177392 | 010 personal care products, namely, condoms; | This is L. Inc. FORMERLY L. International, LLC 601 4th St., 313 San Francisco CA 94107 US |
| VERMONT AS FUCK US Reg: 6219512 | 021 beverage glassware; hand-operated grinders; | Vermont Merch, LLC 4758 Rt 100a Plymouth VT 05056 US |
| FUCK YEAH, INC US Reg: 7496466 | 016 stickers; 025 hats; clothing jackets; clothing, namely, shirts; | gunning, joseph 143 First Court Hermosa Beach CA 90254 US |
| FUCK THE GRIND US Reg: 6913104 | 030 tea; flowers or leaves for use as tea substitutes; mixes for making turmeric golden milk, matcha, and chai tea; mixes in the nature of concentrates, syrups or powders used in the preparation of tea based beverages; processed tea leaves; spice blends; tea for infusions; | Flowerhead Tea LLC 4001 San Leandro St., #29 Oakland CA 94601 US |
| FUCK THE ODDS US Reg: 6288395 | 025 hats; loungewear; panties; pants; shirts; shorts; sleepwear; sweaters; sweatpants; sweatshirts; t-shirts; undergarments; hooded pullovers; jackets; long-sleeved shirts; short-sleeve shirts; sports bras; tank tops; tops as clothing; | FTO Technologies 3970 Stoneridge Drive Tracy CA 95304 US |
| FUCK IT FRIDAY US Reg: 7270549 | 041 entertainment services, namely, providing non-downloadable audio and video recordings featuring food, celebrities, entertainment and pop culture; entertainment services, namely, a multimedia program series featuring food, celebrities, entertainment and pop culture distributed via various platforms across multiple forms of transmission media; entertainment services, namely, providing podcasts in the field of food, celebrities, entertainment and pop culture; providing information in the field of entertainment and pop culture; | Zuffa, LLC 6650 South Torrey Pines Drive Las Vegas NV 89118 US |
| GOOD FUCKING GIN US Reg: 6603841 | 033 alcoholic beverages, namely, gin; | DBA Global Wine Trust WineCountry Mgt, Inc. 635 Brighton Ave, Suite 102 Clifton NJ 07012 US |
| FLORIDA AS FUCK US Reg: 6110860 | 041 entertainment services, namely, providing podcasts and organizing and conducting live cultural and arts events featuring local florida musicians, artists, and businesses; providing a website featuring information about florida music and art; providing a website featuring entertainment and cultural information about motorcycle-riding culture; providing a website featuring information about florida people, namely, information about cultural activities, entertainment news information, and news about current events in florida; | DBA Florida As Fuck The AF Collective LLC Suite 1000 3050 Alafaya Trail Oviedo FL 32765 US |
| CULTURE AS FUCK US Reg: 6428968 | 003 perfume; | Miller, Natalie 9585 Twin Creek Lane Redding CA 96003 US |
| FUCKINGSHITUP US Reg: 6719060 | 035 online retail gift store; | Gatsby, Dan 269 S Beverly Dr, #115 Beverly Hills CA 90212 US |
| BE FUCKING GREAT US Reg: 6125667 | 025 clothing, namely, t-shirts, hats, sweatshirts, tank tops; | BFG LIFE INC. 2000 Arctic Avenue Bohemia NY 11716 US |
| KINDNESS FUCKING MATTERS US Reg: 6387694 | 035 on-line retail gift shops; on-line retail store services featuring clothing, t-shirts, hats, hoodies, leggings, bandannas, aprons, footwear, shoes, facemasks, stickers, bumper stickers, napkins, hand sanitizer, pet collars, pet id tags, bags, tote bags, buttons, notebooks, and doormats; | KFM Enterprises LLC 11035 Lavender Hill Drive, Suite 160-168 Las Vegas NV 89135 US |
| CALIENTE AS FUCK US Reg: 6202995 | 030 hot sauce; | AKA Señor Lechuga Hot Sauce Senor Lechuga Hot Sauce LLC 101 Bedford Ave Apt C510 Brooklyn NY 11211 US |
| GOOD FUCKING WINE US Reg: 6115103 | 033 alcoholic beverages, namely, wine; | DBA Global Wine Trust Wine Country Mgt. Inc. 89 New Bridge Road Bergenfield NJ 07621 US |
| FRESH OUTTA FUCKS US Reg: 6999731 | 003 bar soap; bath salts, not for medical purposes; bath and shower gels and salts not for medical purposes; body lotion; body lotions; body scrub; body scrubs; body wash; lotions for face and body care; shower bombs; cosmetic bath salts; cosmetic body scrubs for the body; cosmetic body care preparations, namely, body scrubs; face and body lotions; fragranced body care preparations, namely, body scrubs; mineral salt in the nature of bath salts not for medical purposes; moisturizing body lotions; non-medicated bar soap; non-medicated bath salts; non-medicated lotions for body; non-medicated handmade soap bars; scented body lotions and creams; skin and body topical lotions, creams and oils for cosmetic use; | DBA Explicit Essentials Obscene Designs, LLC 1305 Paradise Lane Dandridge TN 37725 US |
| NAPA FUCKING VALLEY US Reg: 7388135 | 021 wine glasses; | Caldwell Vineyard, LLC 169 KREUZER LANE Napa CA 94559 US |
| THE FUCK IT DIET US Reg: 5934906 | 009 audio recordings featuring eating, body image and well-being; 041 education services, namely, providing on-line workshops and seminars in the field of eating, body image, mindfulness, relaxation; education services, namely, providing workshops and seminars in the fields of eating, body image, mindfulness, relaxation; | Caroline Dooner 621 S. American St., Rear G Philadelphia PA 19147 US |
| CALM THE FUCK DOWN US Reg: 7324865 | 003 bar soap; bath salts, not for medical purposes; bath and shower gels and salts not for medical purposes; body lotion; body lotions; body scrub; body scrubs; body wash; lotions for face and body care; shower bombs; cosmetic bath salts; cosmetic body scrubs for the body; cosmetic body care preparations, namely, body scrubs; face and body lotions; fragranced body care preparations, namely, body scrubs; mineral salt in the nature of bath salts not for medical purposes; moisturizing body lotions; natural soap bars; non-medicated bar soap; non-medicated bath salts; non-medicated lotions for body; non-medicated handmade soap bars; scented body lotions and creams; skin and body topical lotions, creams and oils for cosmetic use; | DBA Explicit Essentials Obscene Designs, LLC 236 E. Main St., #238 Sevierville TN 37862 US |
| WE DON’T FUCK AROUND US Reg: 6973948 | 037 building construction services; | Houses Houses Houses LLC 112 Walnut St Mont Clare PA 19453 US |
| FUCK YES SOCIAL CLUB US Reg: 7190248 | 041 education and entertainment services, namely, providing a website featuring non-downloadable audio recordings, non-downloadable videos, non-downloadable film clips, non-downloadable photographs, and related entertainment information, all in the fields of education and entertainment; publication of online journals; online journals in the nature of blogs featuring in the fields of a variety of products, a variety of services, entertainment, popular culture, and lifestyles; | NELL, CHAD 90 Corona Street Apt. 507 DENVER CO 80218 US |
| SHUT THE FUCK UP US Reg: 6172442 | 045 legal services; | Craig S. Wasserman 12362 Beach Blvd. Suite 15 Stanton CA 90680 US |
| FUCK YOU GREETING CARDS US Reg: 7289185 | 016 printed greeting cards; | McWaters, Shannon 109 Brassie Court Columbia SC 29229 US |
| NATURE IS FUCKING LIT US Reg: 6152852 | 041 electronic publishing services, namely, publication of user-defined content on-line featuring digital images, photos, graphics, music, audio, video clips, and multimedia content; entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; publishing of electronic publications; electronic publishing services for others; digital video, audio, and multimedia publishing services; provision of information relating to multimedia publishing; online journals, namely, weblogs and blogs featuring user-defined content; providing computer, electronic and online databases in the field of entertainment; information relating to entertainment provided on-line from a computer database or the internet; entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; providing computer, electronic and online databases featuring digital images, photos, video clips and multimedia content for recreational and amusement use in the field of entertainment; providing an interactive website featuring digital images, photos, video clips and multimedia content for recreational and amusement use in the field of entertainment; entertainment services, namely, providing a website featuring user generated content containing digital images, photos, text, graphics, music, audio, video clips, multimedia content, and visual and audio performances; providing information, news and commentary online in the field of entertainment; providing entertainment information via a website; | Reddit, Inc. 548 Market Street, #16093 San Francisco CA 94104 US |
| FUCKING GOOD COFFEE CO. US Reg: 6109713 | 030 coffee; coffee beans; | METAL MARVELS, LLC 631 N STEPHANIE ST #552 HENDERSON NV 89014 US |
| BECAUSE FUCK YOU THAT’S WHY US Reg: 6960466 | 041 entertainment services, namely, providing audio and video podcasts in the field of comedy and gameshows; | Colsanti, Steven 5063 UPPER MOUNTAIN RD LOCKPORT NY 14094 US |
| GET THE FUCK OUT OF BED US Reg: 6766901 | 021 coffee mugs; 024 pillow cases; 030 coffee beans; powdered coffee in drip bags; | Atkins, Martin 3319 S. Lituanica Ave. Chicago IL 60608 US |
| UNFUCK YOUR DAY US Reg: 6395755 | 043 restaurant and bar services, including restaurant carryout services; | Anthony, Justin 4183 Roswell Road, NE Atlanta GA 303423715 US |
| IT’S JUST FUCKIN YOGA US Reg: 6275339 | 025 shirts; | Namaste AF LLC 31908 N 16Th Ave Phoenix AZ 85085 US |
Trust Tree Legal, P.C.
Mailing address:
798 Berry Road #41400
Nashville, TN 37204
Meetings by appointment only.