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Branding is not just important for businesses. It matters for schools too.
Here in Nashville, the branding for the various private schools is distinct and recognizable. From logos to mottos, these schools use their brands to communicate their values and culture.
Trademarks are an essential part of this branding. If a brand is like someone’s personality, then a trademark is their signature—a unique identifier that sets them apart.
Here are some well-known private school trademarks that you will see on the backs of SUV’s in the western part of the city:
Many of these schools aren’t taking any chances when it comes to protecting their trademarks. So they are registering them with the U.S. Patent and Trademark Office.
In this first-ever installment of our Nashville area private school federal trademark registration rankings, Harpeth Hall is in first place with seven registrations:
| Mark | Goods/Services |
| HARPETH HALL US Reg: 4071862 Serial: 85199822 | 041 educational services in the nature of an independent school providing courses of instruction at the middle school and secondary levels; |
| HARPETH HALL US Reg: 6983017 Serial: 90784869 | 025 clothing, namely, physical education uniforms, t-shirts, tank tops, oxford shirts, polo shirts, sweatshirts, sweatpants, shorts, skirts, hoodies, jackets, cloth bibs for infants, baby bodysuits, knit hats, baseball hats; 035 online retail store services featuring apparel in the nature of physical education uniforms, t-shirts, tank tops, oxford shirts, polo shirts, sweatshirts, sweatpants, shorts, skirts, hoodies, jackets, bibs for infants, baby bodysuits, knit hats, baseball hats, and also featuring duffle bags, backpacks, stainless steel water bottles sold empty, plastic water bottles sold empty, ceramic mugs, stuffed toy animals, pennants of paper, cloth, and textile, and key chains; charitable services, namely, organizing and conducting volunteer programs and community service projects; administering study abroad programs for students at the middle school and secondary levels; 036 college counseling services, namely, assisting students in applying for scholarships and financial aid; fundraising services by means of organizing, arranging, and conducting fundraising programs for the benefit of students; financial aid services for students at the middle school and secondary levels, namely, providing educational scholarships and assisting students in applying for scholarships and financial aid; 041 educational services, namely, providing in-person and virtual academic instruction for students at the middle school and secondary levels; educational services, namely, providing online and in-person instruction in the field of the fine arts; providing athletic instruction and athletic coaching; providing educational resources for diversity, equity, and inclusion, namely, providing online non-downloadable written articles in the fields of diversity, equity, and inclusion and providing information about education in the fields of diversity, equity, and inclusion; college counseling services, namely, assisting students in finding colleges and universities and completing the application process; lending library services; online academic library services; organizing and conducting school clubs; organizing and conducting afterschool educational programs for students at the middle school and secondary levels; organizing and conducting summer day camp programs; organizing and conducting mid-semester day camp educational programs for children; providing an online portal for parents and students that provides information in the field of education and to support student needs, namely, providing information to students and parents regarding educational courses and school recreational activities; |
| HH HARPETH HALL & Design US Reg: 4071861 Serial: 85199819 | 041 educational services in the nature of an independent school providing courses of instruction at the middle school and secondary levels; |
| HH (Stylized) US Reg: 7383651 Serial: 90785001 | 025 clothing, namely, physical education uniforms, t-shirts, tank tops, oxford shirts, polo shirts, sweatshirts, sweatpants, shorts, skirts, hoodies, jackets, cloth bibs for infants, baby bodysuits, knit hats, baseball hats; 035 online retail store services featuring apparel in the nature of physical education uniforms, t-shirts, tank tops, oxford shirts, polo shirts, sweatshirts, sweatpants, shorts, skirts, hoodies, jackets, bibs for infants, baby bodysuits, knit hats, baseball hats, and also featuring duffle bags, backpacks, stainless steel water bottles sold empty, plastic water bottles sold empty, ceramic mugs, stuffed toy animals, pennants of paper, plastic, cloth and textile, and key chains; charitable services, namely, organizing and conducting volunteer programs and community service projects; administering study abroad programs for students at the middle school and secondary levels; |
| HARPETH HALL HH & Design US Reg: 7394611 Serial: 90784935 | 035 online retail store services featuring apparel in the nature of physical education uniforms, t-shirts, tank tops, oxford shirts, polo shirts, sweatshirts, sweatpants, shorts, skirts, hoodies, jackets, bibs for infants, baby bodysuits, knit hats, baseball hats, and also featuring duffle bags, backpacks, stainless steel water bottles sold empty, plastic water bottles sold empty, ceramic mugs, stuffed toy animals, pennants of paper, plastic, cloth and textile, and key chains; charitable services, namely, organizing and conducting volunteer programs and community service projects; administering study abroad programs for students at the middle school and secondary levels; 036 college counseling services, namely, assisting students in applying for scholarships and financial aid; fundraising services by means of organizing, arranging, and conducting fundraising programs for the benefit of students; financial aid services for students at the middle school and secondary levels, namely, providing educational scholarships and assisting students in applying for scholarships and financial aid; 041 educational services, namely, providing in-person and virtual academic instruction for students at the middle school and secondary levels; educational services, namely, providing online and in-person instruction in the field of the fine arts; providing athletic instruction and athletic coaching; providing educational resources for diversity, equity, and inclusion, namely, providing online non-downloadable written articles in the fields of diversity, equity, and inclusion and providing information about education in the fields of diversity, equity, and inclusion; college counseling services, namely, assisting students in finding colleges and universities and completing the application process; lending library services; online academic library services; organizing and conducting school clubs; organizing and conducting afterschool educational programs for students at the middle school and secondary levels; organizing and conducting summer day camp programs; organizing and conducting mid-semester day camp educational programs for children and adults; providing an online portal for parents and students that provides information in the field of education and to support student needs, namely, providing information to students and parent regarding educational courses and school recreational activities; |
| HH (Stylized) US Reg: 4071863 Serial: 85199825 | 041 educational services in the nature of an independent school providing courses of instruction at the middle school and secondary levels; |
| HARPETH HALL NASHVILLE, TENNESSEE MENTEM SPIRITUMQUE TOLLAMUS & Design US Reg: 4136441 Serial: 85199829 | 041 educational services in the nature of an independent school providing courses of instruction at the middle school and secondary levels; |
MBA is nipping at their heels with six registrations:
| Mark | Goods/Services |
| MONTGOMERY BELL ACADEMY US Reg: 2477529 Serial: 75891972 | 014 precious metals and their alloys, namely, cuff-links; 016 paper goods and printed matter, namely, mounted photographs and unmounted photographs, printed awards, ball point pens , ring binders, bookmarks, bumper stickers, business cards, envelopes, postcards, printed paper signs, stationery, stickers, printed tickets and telephone directories; 018 umbrellas; 020 furniture, namely, chairs, and picture frames; 025 clothing, namely, athletic uniforms, hats, head wear, jackets, jerseys, knit shirts, polo shirts, rainwear, sweatshirts, t-shirts, and wind resistant jackets; 028 toys and sporting goods, namely, rubber balls; 041 education and entertainment services, namely, arranging and conducting athletic competitions, arranging and conducting educational conferences, audio recording and production; educational services, namely, providing incentives to students to demonstrate excellence in the field of math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics through the issuance of awards; entertainment, namely, live band performances; entertainment in the nature of baseball games and basketball games, recreational and sport camps; organizing community festivals featuring a variety of activities, namely, sporting events, art exhibitions, dances and the like; arranging and conducting math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics competitions; entertainment, namely, live music concerts; correspondence schools; correspondence courses for grades 7 through 12; entertainment in the nature of dance performances; educational demonstrations, educational research; |
| BIG RED US Reg: 3875199 Serial: 75892054 | 025 clothing, namely, parkas, head bands, neck bands, sweatbands, wristbands, clothing caps, clothing belts, boxer shorts, coats, ear muffs, golf shirts, gym suits, hats, jackets, neckties, nightshirts, pajamas, polo shirts, sweaters, track suits, visors, and wind resistant jackets; all of the forgoing relating to a prep school; |
| BIG RED US Reg: 5413907 Serial: 87240409 | 035 retail store featuring decals, magnets, drinkware, tee shirts, flags, key chains, parkas, head bands, neck bands, sweatbands, wristbands, clothing caps, clothing belts, boxer shorts, coats, ear muffs, golf shirts, gym suits, hats, jackets, neckties, nightshirts, pajamas, polo shirts, sweaters, track suits, visors, and wind resistant jackets; |
| MBA US Reg: 2653133 Serial: 75891510 | 016 ball point pens; pencils; bumper stickers; 018 leather bags for merchandise packaging, namely, athletic bags, backpacks, beach umbrellas, billfolds, book bags, carry-on bags, coin purses, overnight bags, patio umbrellas, school book bags, tote bags, travel bags, umbrellas, waist packs, all purpose sport bags and duffel bags; 020 furniture, namely, chains, non-metal keys chains, non-metal money clips, non-metal trophies, plastic name badges and picture frames; 021 small domestic utensils and containers, namely, beverage glassware, bowls, cake molds, chocolate molds, decorative plates, glass bowls, mugs, paper cups, paper plates, non-metal piggy banks, plastic cups, toothpick holders and coasters; 025 clothing, namely, athletic uniforms, clothing caps, gym shorts, hats, jackets, jerseys, polo shirts, rainwear, sweatshirts, sport shirts, sweat shorts, visors, warm up suits and wind resistant jackets; 041 education and entertainment services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, arranging and conducting athletic competitions and arranging and conducting educational conferences; audio recording and production; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, providing incentives to students to demonstrate excellence in the field of math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics though the issuance of awards; entertainment, namely, live band performances; entertainment in the nature of baseball games and basketball games, recreational and sport camps; organizing community festivals featuring a variety of activities, namely, sporting events, art exhibitions, dances and the like; educational services not related to a masters of business administration but rather provided for boys in grades 7 though 12, namely, arranging and conducting math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics competitions; entertainment, namely, live music concerts; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, correspondence schools and correspondence courses; entertainment in the nature of dance performances; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, educational demonstrations and educational research; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, conducting classes, seminars, conferences, workshops in the fields of education math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, educational testing and organizing exhibitions for educational purposes; providing facilities for all athletic tournaments; entertainment in the nature of football games and gymnastics performances; libraries, publication of magazines; entertainment in the nature of orchestra performances and soccer games; providing tennis court facilities, publication of text books, arranging and conducting track and field competitions and educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, conducting workshops and seminars in the fields of math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics; |
| MBA (Stylized) US Reg: 2644998 Serial: 75890750 | 014 precious metals and their alloys, namely, charms, costume jewelry, earrings, jewelry, necklaces, pendants; 016 paper goods and printed matter, namely, address books, mounted photographs and unmounted photographs, scrapbook albums, appliques in the form of decals, appliques in the form of temporary tattoos, appointment books, pressure sensitive graphics for application to automobiles, printed awards, paper name badges, general purpose plastic and paper bags, ball point pens and pencils, paper banners, bathroom tissue, ring binders, book covers, bookends, bookmarks, bumper stickers, business cards, desk pads, calendars, coasters made of paper, composition books, spiral notebooks, daily planners, envelopes, gift wrapping paper, letter openers, paper towels, paper napkins, paper hot dog wrappers, note pads, self-adhesive note pads, postcards, pre-printed pocket baseball, football and wrestling game schedules, printed emblems, rubber stamps, schedule posters, printed paper signs, stationery, stickers, printed tickets and telephone directories; 018 leather bags for merchandise packaging, namely, umbrellas, all purpose sport bags and duffel bags; 020 furniture, namely, non-metal key chains, and picture frames; 021 small domestic utensils and containers, namely, beverage glassware, mugs, plastic cups, and coasters; 025 clothing, namely, aprons, clothing caps, clothing belts, cloth baby bibs, bow ties, boxer shorts, coats, ear muffs, golf shirts, gym shorts, gym suits, hats, head wear, infant wear, jackets, jerseys, knit shirts, mufflers, neckties, neckwear, polo shirts, ponchos, rain coats, rainwear, scarves, sweatshirts, sport shirts, sweat shorts, sleep wear, sweaters, t-shirts, vests, visors, and wind resistant jackets; 028 toys and sporting goods, namely, rubber and foam action balls, basketballs, footballs, sports balls, teddy bears, christmas tree ornaments, kites, and golf tees shakers, namely, noisemakers and cheerleading pom-poms; 041 education and entertainment services, not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, arranging and conducting athletic competitions and arranging and conducting educational conferences; audio recording and production; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, providing incentives to students to demonstrate excellence in the field of math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics though the issuance of awards; entertainment, namely, live band performances; entertainment in the nature of baseball games and basketball games, recreational and sport camps; organizing community festivals featuring a variety of activities, namely, sporting events, art exhibitions, dances and the like; educational services not related to a masters of business administration but rather provided for boys in grades 7 though 12, namely, arranging and conducting math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics competitions; entertainment, namely, live music concerts; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, correspondence schools and correspondence courses; entertainment in the nature of dance performances; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, educational demonstrations and educational research; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, conducting classes, seminars, conferences, workshops in the fields of education math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics; educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, educational testing and organizing exhibitions for educational purposes; providing facilities for all athletic tournaments; entertainment in the nature of football games and gymnastics performances; libraries, publication of magazines; entertainment in the nature of orchestra performances and soccer games; providing tennis court facilities, publication of text books, arranging and conducting track and field competitions and educational services not related to a masters of business administration but rather provided for boys in grades 7 through 12, namely, conducting workshops and seminars in the fields of math, science, english, speech, debate, athletics, foreign language, history, chemistry and physics; |
| MONTGOMERY BELL ACADEMY 1867 FORTITUDO PER SCIENTIAM & Design US Reg: 2417532 Serial: 75892174 | 016 printed matter, namely, printed awards, book covers, rubber stamps, stationery, and telephone directories; 020 furniture, namely, chairs; |
Ensworth is in third with four registrations:
| Mark | Goods/Services |
| ENSWORTH US Reg: 2370303 Serial: 75616908 | 016 printed instructional educational teaching materials, newsletters, pamphlets, flyers, all the aforementioned in the field of education; posters; 041 arranging and conducting athletic competitions and educational services, namely, providing courses of instruction at the primary and secondary level and distributing course materials in connection therewith; |
| THE ENSWORTH SCHOOL IN SEARCH OF TRUTH & Design US Reg: 2380634 Serial: 75616906 | 016 printed instructional educational teaching materials, newsletters, pamphlets, flyers, all the aforementioned in the field of education; posters; 041 arranging and conducting athletic competitions and educational services, namely, providing courses of instruction at the primary and secondary level and distributing course materials in connection therewith; |
| E & Design US Reg: 2370302 Serial: 75616905 | 016 printed instructional educational teaching materials, newsletters, pamphlets, flyers, all the aforementioned in the field of education; posters; 025 hats, jackets and t-shirts; 041 arranging and conducting athletic competitions and educational services, namely, providing courses of instruction at primary and secondary level and distributing course materials in connection therewith; |
| E (Stylized) US Reg: 3315404 Serial: 76672323 | 025 hats, jackets and t-shirts; 041 arranging and conducting athletic competitions and educational services, namely, providing courses of instruction at the primary and secondary level and distributing course materials in connection therewith; |
BA is in fourth with two registrations:
| Mark | Goods/Services |
| BA US Reg: 3549450 Serial: 77445086 | 041 educational services, namely, providing courses of instruction at the primary and secondary levels and distribution of course material in connection therewith; providing courses of instruction at the elementary, junior high, and high school levels; educational services, namely, providing academic courses at the middle school and high school level in the fields of math, science, history, english, foreign language, social studies, music and traditional college preparatory curriculum, and providing extracurricular activities in the nature of conducting after-school tutoring programs and providing after school educational and extracurricular academic, sports, and dramatic arts programs for children in grades 6 through 12, encouraging amateur sports and physical education by organizing, sanctioning, and conducting amateur athletic programs and activities; arranging and conducting athletic competitions; admission consulting services, namely, consulting in the field of college admissions, specifically, college selection, completing admissions applications, and preparation for college admission interviews; |
| BRENTWOOD ACADEMY US Reg: 3549449 Serial: 77445082 | 041 educational services, namely, providing courses of instruction at the primary and secondary levels and distribution of course material in connection therewith; providing courses of instruction at the elementary, junior high, and high school levels; educational services, namely, providing academic courses at the middle school and high school level in the fields of math, science, history, english, foreign language, social studies, music and traditional college preparatory curriculum, and providing extracurricular activities in the nature of conducting after-school tutoring programs and providing after school educational and extracurricular academic, sports, and dramatic arts programs for children in grades 6 through 12, encouraging amateur sports and physical education by organizing, sanctioning, and conducting amateur athletic programs and activities; arranging and conducting athletic competitions; admission consulting services, namely, consulting in the field of college admissions, specifically, college selection, completing admissions applications, and preparation for college admission interviews; |
Father Ryan is in fifth with one registration:
| Mark | Goods/Services |
| YOU WILL BE KNOWN. YOU WILL BE LOVED. US Reg: 5296328 Serial: 87362194 | 041 educational services, namely, providing courses of instruction at the secondary level; |
Noticeably absent is USN, which has several potentially registrable options. I know USN prides itself on being different, but protecting its trademarks could help maintain that distinctiveness while safeguarding its identity from being misused by others.
Trust Tree Legal, P.C.
Mailing address:
798 Berry Road #41400
Nashville, TN 37204
Meetings by appointment only.
Attorney advertising.
Prior results do not guarantee a similar outcome.