Trust Tree® is based in Nashville, where hope-filled musicians arrive daily, intent on making their dreams come true. That drive to make an impact, to do something meaningful, permeates everything in Nashville. There is something about this town that makes you want to do something amazing-even if you’re a trademark attorney.
We know we aren’t country music stars. But, as trademark lawyers, we believe that your trademark is essential to the long term success of your business. To us, that’s as important as a platinum record.
At Trust Tree, we spend our days helping folks with their trademarks and visiting with friends and family. We reserve a good portion of each day to look for new ways to keep quality high and prices low while making the trademark registration process as convenient, simple, and fun as possible.
Trust Tree is a child of Nashville. We are laid back. We have fun. We are honest and fair. We talk straight. We are great at what we do, but we aren’t fancy. Most importantly, we hope what we’ve put together is helpful to you.
xoxo,
The Trust Tree Team
Our Team
RANDY MICHELS
With over 20 years of legal experience, Randy understands the unique challenges businesses face in protecting their brands with trademarks. He co-founded Trust Tree to address these challenges through the use of technology and an innovative, web-based platform. Randy is a proud “Double Dore” holding both a bachelor’s degree (A&S, ’98) and a law degree (JD, ’01) from Vanderbilt University. Randy is married to another Double Dore, and they are raising their kids to be the next generation of Vanderbilt super fans. He is on the Board of Directors for the Dr. Ronald G. Michels Fellowship Foundation, and he serves on the Trademark Reporter Committee of the International Trademark Association. Randy has been named to Managing Intellectual Property magazine’s list of IP Stars every year since 2013.
KEVIN HARTLEY
Kevin builds brands for a living—and forts with his kids for fun. He serves on the Rising Practitioners Committee of the International Trademark Association and the board of the Tennessee Performing Arts Center, where his passion for the arts, community, and learning meet. Kevin graduated summa cum laude from the University of Tennessee and magna cum laude from the College of Law, concentrating in Advocacy and Dispute Resolution. A former two-time All-American rugby player, he brings that same drive and teamwork to Trust Tree. Outside of the Tree, Kevin enjoys travel, fitness, and the arts, but most of all loves watching his kids explore the world—often alongside his amazing wife, who shares his love of new experiences and enthusiasm for a good family hibachi night.
BILL FERRELL
When Bill is not having fun with his wife and three kids, he spends his time helping businesses improve their competitive position and profitability with trademarks. Originally from Kentucky, he graduated with honors with a B.S. in Mechanical Engineering from the Speed Scientific School at the University of Louisville. In 2005, he graduated third in his class from the University of Louisville Brandeis School of Law, where he was editor-in-chief of the Brandeis Law Journal. At Trust Tree, Bill uses his engineering skills to streamline the firm’s internal processes to bring costs down for clients.
DERRICK DAVIS
Derrick is a Knoxville-based intellectual property attorney who joined Trust Tree in 2025. He helps businesses navigate the nuances of IP ownership, particularly with respect to the cost-effective resolution of disputes. Derrick is a proud alum of Southern Illinois University and the University of Tennessee, from which he accepted the Presidential Scholarship and Dean’s Scholarship to pursue a B.S. in Physiology and J.D., respectively. He has assisted a vast number of clients from around the world with their legal matters—including thousands of trademark filings with the USPTO and well over one hundred trademark disputes before the Trademark Trial and Appeal Board and federal courts across seven states. He is an active participant in the IP community, volunteering his time as a mentor for startups in several accelerator programs and serving on the Trademark Reporter Committee of the International Trademark Association. Away from work, Derrick and his wife try to keep up with their two young daughters, which often involves trips to the Smoky Mountains and interesting renditions of “Rocky Top” along the way. His nearly nonexistent personal time is spent around a grill or smoker, watching the Vols, playing video games, or realizing just how out of practice he is with his guitars.
RUFUS
Rufus is an unpaid intern at the firm and is worth every penny. His complete list of skills comprises being hairy without shedding and zoomies.
ROSE
Rose aka Rosie aka Rosa aka Little Turkey works in risk management where she specializes in identifying threats from squirrels, delivery truck drivers, and other dogs. Additional specialties include sock stealing, hiding rawhide treats, balancing on her hind legs, and sleeping 12 hours a day.