Trademarks in the News: Cardi B and a Trademark Attorney Make Money Moves

Cardi B Files Trademark Applications for INTRUSIVE THOUGHTS and DEFAMATION OF CHARACTER Cardi B, known for her chart-topping hits and savvy “money moves,” is again making headlines—this time in the trademark world. The Grammy-winning artist recently took steps to secure her latest creative endeavors by filing trademark applications for INTRUSIVE THOUGHTS and ‘DEFAMATION OF CHARACTER related […]

What’s Worse than Losing at the Olympics?

We still have Olympic fever at Trust Tree. And the Olympics continue to provide useful trademark lessons. Indeed, I was yesterday years old when I learned that PING PONG is a registered trademark. Parker Brothers, Inc. registered the trademark in 1950 claiming use of the dating back to 1900.  Realizing that PING PONG is a […]

Trademarks in the News: FAWK YES!

Kaylor Martin Secures Trademark for Viral Catchphrase ‘FAWK’ In a savvy move to capitalize on her viral success, Kaylor Martin has filed a trademark application for her catchphrase “FAWK” for “Underwear; Shoes; Sports caps and hats; Sweat shirts; T-shirts; Robes; Beach footwear; Sandals and beach shoes; Sports jackets; Track pants; Swim suits; Lingerie; Beach coverups; […]

Navigating the Olympic Brand: What Businesses Need to Know

A few days ago, we mentioned the ongoing dispute between the U.S. Olympic Committee and Logan Paul. But what if your business wants to align with the Olympics without the threat of litigation? We’ve got you covered. There are some key things you need to know. Using the Olympic Brand: The Basics So, you might be […]

This Week in Trademark News: Crazy 8’s, Olympic PRIMEtime, and Marky Mark.

Troy Aikman and Lamar Jackson Face Off Over ‘Eight’ Trademark In a headline-grabbing dispute, NFL legend Troy Aikman and current star Lamar Jackson find themselves on opposing sides of a trademark battle over the number ‘Eight.’ Aikman, the Hall of Fame quarterback, recently filed to trademark application to register ‘Eight’ to expand his brand. However, […]

CHATGPT Describes Being Refused as a Descriptive Trademark

In February, OpenAI OpCo, LLC, received a final refusal of its trademark application for CHATGPT. The deadline for OpenAI to respond to the refusal is in August. Like any good law blogger, I gave CHATGPT the following prompt: “Write a blog post about the CHATGPT trademark being refused as merely descriptive and OpenAI’s effort to […]

All Day I Dream About Opposition Proceedings

While it looks like there might not be much Ryder Cup drama this year, there has been no lack of golf-related drama in recent years. Much of the drama has related to the fledgling LIV Golf tour, which now finds itself in a new dispute. This time, it is with Adidas, which recently initiated an […]

Come for the Trademark Advice. Stay for the Fantasy Football Sleepers.

an image of the FANTASY LIFE Trademark Registration

The week before the NFL season. That special time of year when friends (or frenemies) get together to build fake football teams for bragging rights. One of the keys to fantasy football success is being able to identify “sleepers.” Just don’t sleep on applying for trademark protection if you are in the fantasy sports business. […]

Messi has Arrived in MLS, Expect More U.S. Trademark Applications to Follow

Nashville Soccer Club Logo

On Saturday, Lionel Messi comes to our hometown for a showdown with Nashville SC for the Leagues Cup championship. Tickets to the match are . . . not inexpensive. Not surprisingly, Messi has taken the MLS by storm, scoring in every game since arriving in the league. Messi hasn’t just mastered the beautiful game. He […]

X and The Risks of Rebranding

Photo of Twitter X sign

Last week, Randy wrote about some lurking trademark issues that could await Elon Musk as he rebrands Twitter to X. Musk’s decision shines a spotlight on the risks associated with rebranding. Not only can rebranding lead to a potential dispute with another trademark owner, as Randy discussed, but it can also cause a brand to […]