A million dollars isn’t cool, you know what’s cool? A billion dollars . . . and The Hunger Games film franchise has already grossed over $2 billion. That number is expected to increase dramatically after the final film premieres tomorrow. You know what else is cool? Trademarks! And The Hunger Games is not starving for trademarks. […]
Earlier today, I got word that an event I am attending on Saturday is, in the words of JT and Jay Z, a “Suit & Tie” affair. I feel the same way about ties that Sir Richard Branson does. One of my favorite things about life in the Tree of Trust is that ties are […]
The Music City Miracle. The Band is on the Field. The Miami-Duke Debacle. Americans love watching football players lateral the ball. Of course, that is the foundation of an entire sport. Rugby – the fastest growing sport in the world. And the biggest event in rugby – The Rugby World Cup – concluded last week […]
In honor of tipoff to the NBA season, I’m returning to my favorite blog topic: rebranding in sports. For those of you that have followed my blogging exploits (thanks, mom and dad), you may recognize this as my go-to subject. Today, we tackle the Washington Bullets rebranding to the Washington Wizards. It is one of the […]
Here in the Tree, we like to keep our (hawk)eyes out for great branding. From time to time, we are so inspired by a branding effort that we give out our not-really-coveted “Of the Week” award. Today is one of those weeks. Meet Bryan Wilson, the Texas Law Hawk. Earlier this week, the Law Hawk dropped this […]
We love ourselves some fantasy football around the Tree of Trust. We have an office league (Bill’s wife is currently in first place). One or two of us may have even dabbled in daily fantasy sports. You know, the non-gambling, gambling websites where you can enter daily lineups for real cash prizes. You may have […]
It’s no secret that I love me a good musical. That’s why I am super-pumped to be seeing Hamilton in two weeks. The hip-hop musical about one of our nation’s founding fathers is the biggest thing on Broadway since Book of Mormon with the cheap seats going for over $500 a piece on StubHub (I purchased 6 months […]
Yesterday, Bill wrote a touching post about how we received trademark protection for TRUST TREE on his wedding anniversary. But TRUST TREE shares a trademark birthday with another thing near and dear to our hearts . . . the Apple Watch Sport. Indeed, yesterday, the Apple Watch Sport’s stylized logo was registered as a trademark […]
Willkommen, bienvenue, welcome! Fremde, etranger, stranger. Gluklich zu sehen, je suis enchante, happy to see you, bleibe, reste, stay. Unfortunately, today is not such a great day in the KitKatClub. Why? Because a European court declared that the four-finger shape of the Kit Kat candy bar did not justify a trademark under European law. Nestlé has been […]
Yesterday, Google, Inc. (or Alphabet, Inc.?) revealed the new “Google” logo to much excitement. The logo did not disappoint. Indeed, it appears to be a huge hit with branding experts. A huge hit that is not trademarked . . . for now. To date, Google has not filed a trademark application to register the new […]
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