The Tony Awards provide a great reminder that now is the perfect time to protect your trademarks. As the resident theatre nerd at Trust Tree, I love this time of year. Tony time. I also love any excuse to write about two of my favorites things in one post: trademarks and musicals. You may not […]
Etsy faces fraud lawsuit from investors over possible trademark issues. In April, proving the doubters wrong, my girlfriend agreed to marry me. Please pray for her. A few days later, she sent me this picture: It appears that a new right of passage for every bride-to-be is to receive/order a shirt where the word fiancé(e) […]
Live from Trust Tree headquarters! Following up on our post earlier this week, I had the opportunity to discuss the potential dispute between ESPN and Gawker over the “Grantland” trademark with Colin O’Keefe from LXBN TV. If you did not have time to check out our post on the subject, we hit the highlights. Enjoy!
Last Friday, ESPN gave bloggers everywhere something to write about when it abruptly jettisoned arguably its best known personality, Bill Simmons. Deadspin – a direct competitor with ESPN’s online properties – has spilled a Simmonsesque amount of ink since the news broke, publishing no less than 10 posts related to the subject. The majority of the posts are […]
In honor of the NFL draft (and rumors swirling about the big moves our hometown Titans might make), I felt obligated to post about the NFL. The NFL has not had a lot of positive coverage this offseason. Role models seem few and far between. But when it comes to trademarks, NFL players should be your […]
I have been known to binge-watch a TV season or ten. My most recent conquests were Season 3 of House of Cards, The Honourable Woman, and Season 1 of Unbreakable Kimmy Schmidt. All were served up by Netflix. Not Qwikster. Remember Qwikster? It was the name chosen to rebrand Netflix’s DVD-by-mail service, which was to be split off as […]
A few weeks ago we wrote about Reebok bringing back its iconic Pump sneaker with the ZPump. Monday morning, NFL star J.J. Watt and Reebok announced a new partnership. Monday afternoon, J.J. Watt and Reebok went viral with this video of the 6′ 5″, 290 pound Watt in his Reebok ZPumps completing a flat-footed box jump onto a […]
In a world where blockbusters are about more than just movies, we proudly bring you our First Annual Summer Movie Blockbuster Trademark Extravaganza! Come for the fun trademark facts, stay for the trailers. In 2014, the Summer box office grossed over $4 billion. The top five grossing movies were: Guardians of the Galaxy Transformers: Age of […]
Last year, it was out with the old and in with the new at Reebok, as the company abandoned its well-known Vector logo in favor of a new Delta logo. The Delta logo – only the third log in Reebok’s 121 year history – was chosen by the company as part of Adidas’s decision (yes, Adidas purchased […]
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