The Supplemental Register – The Consolation Prize of the Trademark World
The “participation trophy” is supposedly a hallmark of youth sports these days. It’s often cited as a reason for our young people getting “soft” in a world where only winning and losing matters. My kids are 12 and 9 and play many sports (sometimes it feels like all of them). I’ve yet to see a […]
Orioles Trademark Magic (Feel it Happen)
Growing up in Baltimore, the Orioles were my first sports love. I first got hooked in 1983 when they won the World Series … coincidentally, the same year the Colts played their last season in Baltimore (Bob Irsay, curse thy name!). The “worst to first” team in 1989 renewed my love of the franchise, and […]
Trademark Searching is Dead! Long Live Trademark Searching!
After 23 years, the U.S. Patent and Trademark Office is retiring its trademark electronic search system. Or, in government speak, the USPTO is retiring TESS. Supposedly, the retirement is not voluntary. TESS relies on a backend system and programming language that will no longer be supported. I don’t know about the backend and programming language, […]
What a Cluster of a Trademark
Trivia time! Can you name the first candy bar in the United States to feature a collection of ingredients? Hint: It’s made here in Nashville. Give up? It’s the Goo Goo Cluster. Recently, a friend celebrated his birthday by planning some “tourist in your own town” activities. This included taking a trolley down to the […]
Accelerate Your Trademark Protection With The Amazon Brand Registry
In today’s digital marketplace, brand owners must safeguard their intellectual property rights. If you sell or plan to sell products on Amazon, enrolling your trademark in the Amazon Brand Registry can be a game-changer. The Amazon Brand Registry helps brand owners protect their trademarks on Amazon. Enrollment gives brand owners access to powerful tools, including […]
Marketing Masterpieces: How Renaissance Artists Pioneered Modern Marketing
Ciao from Italy! I’m currently on a multi-generational family trip. So what does this have to do with trademarks? Well, during a visit to the Uffizi Gallery in Florence, I stumbled upon a fascinating connection between Renaissance artwork and early examples of advertising and marketing. Trademarks in Renaissance Art Italian Renaissance painting was not merely […]
Rebranding Spotlight: Transforming Twitter into X
After I heard that Elon Musk would rebrand Twitter as X, I did what many nerdy trademark lawyers did: I checked the U.S. Patent and Trademark Office database for any recent X trademark filings by Twitter or X Corp. I didn’t find any, which is not necessarily unusual. Sometimes multinational companies will first file outside […]
Apple vs. APPLE – The Spectrum of Trademark Distinctiveness
During a recent discussion with a non-lawyer about trademarks, I explained the so-called “spectrum of trademark distinctiveness” and used APPLE as an example of an arbitrary mark. The person responded, “Wait, you can trademark that?”. The question caught me off guard since I assumed everyone knew that APPLE was arguably the most valuable trademark in […]
Artificial Intelligence and the Future of Trademark Law
The popularity of artificial intelligence tools like ChatGPT has exploded in recent months. This has led to some handwringing among trademark lawyers about whether AI is coming for their jobs. So, I asked ChatGPT whether it was coming for me. Here’s its answer: As of my knowledge cutoff in September 2021, AI like ChatGPT can’t […]
Need CLE? Check Out The American Bar Association Webinar, “All Clear? Practical Tips for Trademark Searches and Opinions.”
Today, I am participating in the American Bar Association webinar, “All Clear? Practical Tips for Trademark Searches and Opinions.” The program runs from 1:00 – 2:30 PM ET and will discuss the following topics: How to properly conduct a trademark search How searches are treated during litigation The difference between preliminary and full searches What […]