It’s college football rivalry week at Trust Tree! My Vanderbilt Commodores travel to Knoxville this weekend to take on Kevin and George’s University of Tennessee Volunteers. It’s the 110th contest between the schools, and UT leads the series 74–30–5. UT is a 17.5 point favorite with an over/under of 40.5. Given Vandy’s offensive struggles, I suggest […]
Halloween is almost here. Have you picked out your costume yet? According to the National Retail Federation, consumers plan to spend an average of $27.33 on Halloween costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large and small costumes. It’s estimated that 68 million Americans will dress up this […]
The Kappa Sigma fraternity recently unveiled a central location for all of its official logos. All of the official Kappa Sigma logos can now be found on the fraternity’s website. Kappa Sigma wants its members to use the official logos to keep consistent branding throughout the entire fraternity. This helps Kappa Sigma distinguish itself from […]
Nashville is world famous for its music industry, but it’s the culinary scene that’s getting a lot of attention recently. In addition to a vibrant local food scene, celebrity chefs like Jonathan Waxman, Sean Brock, Maneet Chauhan, Dale Levitski, Richard Blais, and Donald Link have all recently opened restaurants. In today’s increasingly competitive restaurant industry, brands […]
The Vanderbilt football season opens tonight against Western Kentucky. Western is a trendy pick to beat the Commodores, but optimism reigns supreme on West End avenue (at least at this time of year). Vandy running back Ralph Webb is a budding star, and the defense should be considerably better this year with head coach Derrick […]
I bleed black and gold, but Vanderbilt is not the only school that I support. I also have a soft spot in my heart for the University of Maryland. I grew up in Baltimore, which is the furthest thing from a college town that you can get. Other than college lacrosse, college sports weren’t generally […]
Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A trademark is, by definition, an embodiment of this goodwill. Given the importance of trademarks to brand protection, celebrities often pursue federal registrations to protect their reputations, prevent consumer confusion, and […]
I had the great pleasure of participating in a panel presentation about trademark searching this morning at the American Bar Association’s Annual Meeting in Chicago. As you may know, I regularly blog about this subject. The panel provided a thorough overview of trademark searches; including information about why searches are vital, how to properly conduct a trademark search, how searches are […]
It’s National Hot Dog Day! The origin of this holiday is unclear, but considering July is National Hot Dog Month, I suppose it makes sense to have it all culminate in a single day. Of course, as the father of two young children, I sometimes feels like National Hot Dog Day is everyday. The frankfurter […]
The legendary Rasputin is synonymous with a variety of immoral and evil practices. You wouldn’t normally build a brand around a guy known as the “Mad Monk,” but that didn’t stop North Coast Brewing from naming a beer after him or Corsair Artisan Distillery from naming a whiskey after him. North Coast Brewing’s Old Rasputin beer is supposedly well regarded in craft beer […]
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