Ciao from Italy! I’m currently on a multi-generational family trip. So what does this have to do with trademarks? Well, during a visit to the Uffizi Gallery in Florence, I stumbled upon a fascinating connection between Renaissance artwork and early examples of advertising and marketing. Trademarks in Renaissance Art Italian Renaissance painting was not merely […]
After I heard that Elon Musk would rebrand Twitter as X, I did what many nerdy trademark lawyers did: I checked the U.S. Patent and Trademark Office database for any recent X trademark filings by Twitter or X Corp. I didn’t find any, which is not necessarily unusual. Sometimes multinational companies will first file outside […]
During a recent discussion with a non-lawyer about trademarks, I explained the so-called “spectrum of trademark distinctiveness” and used APPLE as an example of an arbitrary mark. The person responded, “Wait, you can trademark that?”. The question caught me off guard since I assumed everyone knew that APPLE was arguably the most valuable trademark in […]
The popularity of artificial intelligence tools like ChatGPT has exploded in recent months. This has led to some handwringing among trademark lawyers about whether AI is coming for their jobs. So, I asked ChatGPT whether it was coming for me. Here’s its answer: As of my knowledge cutoff in September 2021, AI like ChatGPT can’t […]
Today, I am participating in the American Bar Association webinar, “All Clear? Practical Tips for Trademark Searches and Opinions.” The program runs from 1:00 – 2:30 PM ET and will discuss the following topics: How to properly conduct a trademark search How searches are treated during litigation The difference between preliminary and full searches What […]
It’s college football rivalry week at Trust Tree! My Vanderbilt Commodores travel to Knoxville this weekend to take on Kevin and George’s University of Tennessee Volunteers. It’s the 110th contest between the schools, and UT leads the series 74–30–5. UT is a 17.5 point favorite with an over/under of 40.5. Given Vandy’s offensive struggles, I suggest […]
Halloween is almost here. Have you picked out your costume yet? According to the National Retail Federation, consumers plan to spend an average of $27.33 on Halloween costumes for the whole family, and a total of $2.5 billion on store-bought, homemade, large and small costumes. It’s estimated that 68 million Americans will dress up this […]
The Kappa Sigma fraternity recently unveiled a central location for all of its official logos. All of the official Kappa Sigma logos can now be found on the fraternity’s website. Kappa Sigma wants its members to use the official logos to keep consistent branding throughout the entire fraternity. This helps Kappa Sigma distinguish itself from […]
Nashville is world famous for its music industry, but it’s the culinary scene that’s getting a lot of attention recently. In addition to a vibrant local food scene, celebrity chefs like Jonathan Waxman, Sean Brock, Maneet Chauhan, Dale Levitski, Richard Blais, and Donald Link have all recently opened restaurants. In today’s increasingly competitive restaurant industry, brands […]
The Vanderbilt football season opens tonight against Western Kentucky. Western is a trendy pick to beat the Commodores, but optimism reigns supreme on West End avenue (at least at this time of year). Vandy running back Ralph Webb is a budding star, and the defense should be considerably better this year with head coach Derrick […]
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