I bleed black and gold, but Vanderbilt is not the only school that I support. I also have a soft spot in my heart for the University of Maryland. I grew up in Baltimore, which is the furthest thing from a college town that you can get. Other than college lacrosse, college sports weren’t generally […]
Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A trademark is, by definition, an embodiment of this goodwill. Given the importance of trademarks to brand protection, celebrities often pursue federal registrations to protect their reputations, prevent consumer confusion, and […]
I had the great pleasure of participating in a panel presentation about trademark searching this morning at the American Bar Association’s Annual Meeting in Chicago. As you may know, I regularly blog about this subject. The panel provided a thorough overview of trademark searches; including information about why searches are vital, how to properly conduct a trademark search, how searches are […]
It’s National Hot Dog Day! The origin of this holiday is unclear, but considering July is National Hot Dog Month, I suppose it makes sense to have it all culminate in a single day. Of course, as the father of two young children, I sometimes feels like National Hot Dog Day is everyday. The frankfurter […]
The legendary Rasputin is synonymous with a variety of immoral and evil practices. You wouldn’t normally build a brand around a guy known as the “Mad Monk,” but that didn’t stop North Coast Brewing from naming a beer after him or Corsair Artisan Distillery from naming a whiskey after him. North Coast Brewing’s Old Rasputin beer is supposedly well regarded in craft beer […]
Nearly 6 weeks have passed since American Pharoah’s historic victory in the Belmont Stakes to become the first Triple Crown winner in 37 years. So what’s next for the racehorse with the famously misspelled name? Living a life of luxury on a horse farm as a stud? Not yet. He is set to return to racing […]
Last week, I reported on the U.S. Patent and Trademark Office’s rejection of the federal trademark application for the State of Tennessee’s boring new logo. Essentially, the USPTO found that the logo was too weak to have any trademark significance. And the State of Tennessee apparently agrees. This week, the state responded to the rejection […]
The State of Tennessee made news recently when it unveiled a new logo. The news wasn’t that Tennessee is adopting a boring, new logo, but the fact that the logo cost $46,000 to develop. You read that right. $46,000. As you can imagine, watchdog groups are having a field day. The logo looks like something […]
Nashville is famous for being the home of country music, but it’s developing quite a reputation as a culinary hot spot. This has helped raise the profile of one of Nashville’s signature dishes: hot chicken. The origins of hot chicken can be traced to Prince’s Hot Chicken Shack. Thornton Price was rumored to be quite […]
College basketball’s best talent was on display in the recently concluded NCAA Men’s Division I Basketball Championship. Long before the NCAA tournament became the preeminent showcase for young basketball players, the country’s best talent was found on the Harlem Globetrotters. The Harlem Globetrotters began in 1926 as the Savoy Big Five. Now more than 89 years […]
Trust Tree Legal, P.C.
Mailing address:
798 Berry Road #41400
Nashville, TN 37204
Meetings by appointment only.
Attorney advertising.
Prior results do not guarantee a similar outcome.
