The NFL season kicks off on Thursday when the Ravens take on the Chiefs in Kansas City. Storylines abound. Can the Chiefs three-peat? Is this the year that Lamar Jackson finally wins a Super Bowl? Will Patrick Mahomes complete another behind-the-back pass? The game also features two of the NFL’s most prolific filers of federal […]
Even though Amazon and Walmart are the dominant players in the e-commerce industry, newer platforms like TikTok are becoming more popular with young folks (and some intrepid GenX-er’s like Bill Ferrell). For less intrepid GenX-er’s like myself, I thought TikTok’s killer feature was making viral sensations of people like the “Hawk Tuah” girl. However, TikTok […]
If you sell on Amazon, you should be familiar with the Amazon Brand Registry, which helps brand owners protect their trademarks on Amazon. Enrollment gives brand owners access to powerful tools, including proprietary text and image search, and increased authority over product listings with their brand name. Amazon launched the first version of the registry […]
Part of my job is trademark enforcement, which typically involves sending cease-and-desist letters to infringers. Some lawyers take a slash-and-burn approach, threatening to rain legal hellfire down on the infringer if they don’t cease and desist. Others prefer an academic format, with letters that resemble a legal treatise on trademark infringement and unfair competition. Personally, […]
Trivia time! Can you name the first candy bar in the United States to feature a collection of ingredients? Hint: It’s made here in Nashville. Give up? It’s the Goo Goo Cluster. Recently, a friend celebrated his birthday by planning some “tourist in your own town” activities. This included taking a trolley down to the […]
Ciao from Italy! I’m currently on a multi-generational family trip. So what does this have to do with trademarks? Well, during a visit to the Uffizi Gallery in Florence, I stumbled upon a fascinating connection between Renaissance artwork and early examples of advertising and marketing. Trademarks in Renaissance Art Italian Renaissance painting was not merely […]
Last week, Randy wrote about some lurking trademark issues that could await Elon Musk as he rebrands Twitter to X. Musk’s decision shines a spotlight on the risks associated with rebranding. Not only can rebranding lead to a potential dispute with another trademark owner, as Randy discussed, but it can also cause a brand to […]
After I heard that Elon Musk would rebrand Twitter as X, I did what many nerdy trademark lawyers did: I checked the U.S. Patent and Trademark Office database for any recent X trademark filings by Twitter or X Corp. I didn’t find any, which is not necessarily unusual. Sometimes multinational companies will first file outside […]
I have a bit of a sweet tooth. Just last week, my mother-in-law left a bag of pumpkin spice donuts at my house. The donuts didn’t survive the night. Unfortunately for donuts, they did not survive Dunkin’ Donuts’ recent rebrand either. Earlier this week, Dunkin’ Donuts made the announcement that it would be dropping the […]
The Uber logo has changed again. This time, for the better. As you may remember, way back in 2016 Uber changed its “U” logo to a more “futuristic” design. The Internet, kind soul that it is, immediately noticed that when turned 90 degrees, the logo looked like a certain part of the human anatomy: https://gizmodo.com/ubers-new-logo-its-an-asshole-1756692669. […]
Trust Tree Legal, P.C.
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Nashville, TN 37204
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