What’s Worse than Losing at the Olympics?

We still have Olympic fever at Trust Tree. And the Olympics continue to provide useful trademark lessons. Indeed, I was yesterday years old when I learned that PING PONG is a registered trademark. Parker Brothers, Inc. registered the trademark in 1950 claiming use of the dating back to 1900.  Realizing that PING PONG is a […]

Navigating the Olympic Brand: What Businesses Need to Know

A few days ago, we mentioned the ongoing dispute between the U.S. Olympic Committee and Logan Paul. But what if your business wants to align with the Olympics without the threat of litigation? We’ve got you covered. There are some key things you need to know. Using the Olympic Brand: The Basics So, you might be […]

This Week in Trademark News: Crazy 8’s, Olympic PRIMEtime, and Marky Mark.

Troy Aikman and Lamar Jackson Face Off Over ‘Eight’ Trademark In a headline-grabbing dispute, NFL legend Troy Aikman and current star Lamar Jackson find themselves on opposing sides of a trademark battle over the number ‘Eight.’ Aikman, the Hall of Fame quarterback, recently filed to trademark application to register ‘Eight’ to expand his brand. However, […]

Hawk Tuah and Register That Thang

Hawk Tuah Trademark Application

It’s hard to believe that a late-night street interview on the wild streets of Nashville could unleash a bar exam’s worth of trademark issues, but that is precisely what is unfolding with the internet’s latest superstar, “Hawk Tuah Girl.” The Hawk Tuah Girl is Hailey Welch, who gained internet fame after a humorous and candid […]

Trademarks For Dog People

Before starting our law firm, we spent several hours brainstorming names. We didn’t want to use the traditional law firm naming convention of using the surnames of the founding partners. As trademark lawyers, we push our clients to select distinctive trademarks. They are the best and strongest trademarks from a legal perspective. So, we wanted […]