When people think of trademarks, they often think of the usual source identifiers: brand names, product names, logos, and taglines. However, lots of other things can function as trademarks too. Take, for example, the famous fast-food clown, Ronald McDonald: The rock band Kiss created trademarks out of their make-up: The pro wrestler Sting followed suit […]
Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A trademark is, by definition, an embodiment of this goodwill. Given the importance of trademarks to brand protection, celebrities often pursue federal registrations to protect their reputations, prevent consumer confusion, and […]
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