McDonald’s Special Sauce: Defending the McBrand
McDonald’s has been in the news lately for all the wrong reasons. Being dragged into a presidential election controversy and having an E. coli outbreak in the same week will do that to a company. However, it will undoubtedly weather the storm because of the popularity of its registered trademarks, I mean, food: Mark Goods/Services […]
The Role FIFA’s Trademarks Played in FIFA President’s Resignation
The big bucks brands spend to use FIFA’s trademarks likely impacted Sepp Blatter’s decision to resign. A week ago today (on May 27), United States prosecutors issued an indictment accusing nine FIFA officials and five other executives of racketeering, wire fraud, money laundering, and other charges relating to more than $150 million in bribes. Simultaneously, Swiss […]