The Vanderbilt football season opens tonight against Western Kentucky. Western is a trendy pick to beat the Commodores, but optimism reigns supreme on West End
Yesterday, Google, Inc. (or Alphabet, Inc.?) revealed the new “Google” logo to much excitement. The logo did not disappoint. Indeed, it appears to be a
Obviously, we believe that selecting a great trademark is one of the most important things you can do for your business. Now, that belief is backed by
I bleed black and gold, but Vanderbilt is not the only school that I support. I also have a soft spot in my heart for
Earlier this week, Madden NFL 16 was released. The popular video game franchise developed by EA Sports and named after John Madden was launched in 1988
Is there any more powerful brand than that of world’s-greatest-basketball-player-ever, M****** J*****? His uniform style saved the world from NBA short-shorts. People have killed for shoes with
Brands are often the most valuable assets that celebrities own, driving demand and building relationships with fans, customers, and partners. This is known as “goodwill.” A
One of my earliest memories is from a road trip my family took to Washington D.C. On the way to our nation’s capitol, we hit many highlights
This year marks the 100 year anniversary of the most famous packaging design of all time: the Coca-Cola bottle. In honor of the event, Robert
You may have heard that Jordan Spieth is having a pretty good year. Under Armour, which Spieth endorses, is also having a good year. The
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